KUZE FUKU & SONS offers a top-notch quality Dashi packet based on Japanese traditional Dashi. The goal was not only to advertise the greatness of the product, but also to educate the viewers what Dashi is and how to use it.

The copperplate typeface, dark and rich colors and images demonstrate the high quality of this product. The serving suggestions and the ingredients give a clear picture to the viewers while highlighting the deliciousness.

These ads increase the customers’ awareness and curiosity which then will lead them to go to the product’s website.